B2B Lead Generation Services

Identify, Profile, Nurture and Convert Your Best Prospects

Inventive Sales and Marketing Initiatives

Inventive-SMi is the leading Business Leads, Lead Generation Solution and Lead Management provider Company with good hands on Lead Generation. Inventive-SMi provides complete range of B2B telemarketing services globally including inbound and outbound services.

We are a leading offshore services firm that has its headquarters in New Jersey, where our combination of onshore consulting with the offshore investment and a support center, which has a technologically futuristic approach, has driven our Business Process towards gaining excellence.

Monday, November 10, 2014

Sales Lead Generation – Exactly WHAT Has Changed?

Business Scenario: Truly a dynamic one Change is the necessity of time. Being a universal truth, nothing can remain the same all the time. One cannot control or dominate the cycle of changes in life. But what one can exactly do is to evolve with change. Too much of anything in life becomes boring, stagnant or obsolete. Hence realization of one’s needs and requirements gives birth to newer changes or inventions in life. Similarly with respect to business scenarios; one cannot have a control over the micro and macro level environment. Hence...

Friday, October 31, 2014

Lead Generation and B2B Telemarketing: Marketing and Sales Solutions for your Company

The way a call center work has undergone a significant change in the past few years. This change is visible in various aspects of its functioning. Welcomed by the customers, this change has paved way for the expansion of business. B2B Lead generation centers are growing with leaps and bounds and the reason behind its sudden surge is the efficiency and cost effectiveness provided to the companies outsourcing them a...

Monday, October 20, 2014

What You Should Know About B2B Appointment Setting?

Life in business or corporate scenario is very challenging, ever changing and dynamic. It becomes very important for organizations to adapt and cope up well with the change. In fact, organizations too need to bring changes in the stereotypical scenario in order to welcome innovation. But what actually does not change is the need of Lead generation on continuous basis. The sales domain in any organization is always struggling to meet up with their...

Monday, October 13, 2014

Points to Consider While Crafting a Lead Generation Strategy

Lead Generation strategy is the key to achieve success in your business, as it helps achieve the goals. It is the most important factor in the sales industry and it is the process of stimulating the interest of the customers in the product. B2B Lead generation strategies can be designed with proper planning as the customers' interest has changed recently. It  is one of the most important factors of the social media techniques and there are different ways to attract the customers. Though sometimes it becomes a demoralizing task, but doing...

Monday, October 6, 2014

Tips to Decide a Good Lead Generation Firm

The main question regarding lead generation services is, why it is necessary. The main reason behind this to get B2B leads required for the business. Most businesses work with Lead Generation Company to get B2B leads, with the help of which they will make a profit. Businesses always need essential business information of people. Generating B2B leads is a difficult thing to do, especially for a new business. For you, it is a bit complex to get such...

Wednesday, September 24, 2014

Content Marketing: Need for Every Business

With constant innovations and developments in technology, the business world is also gaining a great amount of boost. Switching to online medium has been a greatest transformation in the world of global economy. Internet has been a boon to each and every individual who is well connected and educated about the essence and benefits of virtual world. Internet has contributed greatly in growth and progress of organizations functioning in different segments. Content marketing plays a vital role in online mediums of promotion. It is very important...

Monday, August 18, 2014

Internet Marketing Services a great tool of marketing for your business

Internet Marketing has gained a lot of popularity recently as a unique way of promoting products and services. This is the reason everyone seems to be using this approach to enhance the visibility of a company and its products in the respective niche markets. Every company, small or large seems to be working hard at online activity, but while doing so, they fail to ask a very pertinent question about their actions, and more importantly, about...

Sunday, June 22, 2014

Enhancing the impact and effectiveness of Lead Generation and Appointment Setting

Role of Lead Generation and Appointment Setting in Business: The success of a business depends upon several factors. Apart from commitment and passion, it is very essential for companies to manage their departments really well. In case of any loopholes left, it would definitely affect the total revenues of the company. One of the key functions in any company “Sales” is something which cannot be ignored at any stage. Sales is one of the most challenging...

Sunday, March 2, 2014

How to Generate Leads with Content Marketing

As an entrepreneur, lead generation is central to your organization. Having the capability to consistently create new opportunities directly correlates to your bottom line and your ability to effectively scale your organization. So how do you steadily build lead pipeline, both economically and in a way that understands B2B consumer behavior patterns? Let’s find out. Over the last ten years, the information explosion, coupled with rapid technology...

Monday, February 10, 2014

How to choose the Best B2B Lead Generation Company?

With more than hundreds of lead generation company in town the task of hiring a reliable company can be little tricky. If you are considering hiring a company that can offer excellent services to you as well as save your time and cost then here are some tips that can help you to achieve that: You must be sure for which kind of lead generation company you need to work with. There are trade-offs carried between your time and cost and so must...

Friday, February 7, 2014

Why is content marketing essential?

Content Marketing is all about sharing and promoting your content and reaching people to make them aware about your service or product. A few years back, this was not the idea of any sales company, but now content marketing is an effective tool for generating revenue. With changing trends and strategies of search engines, it has become essential to put a relevant and interactive content. Content Marketing - The key to success Content...

Monday, February 3, 2014

The Growing Importance of B2B Telemarketing

Due to a high rate of outsourcing companies in the world and with the growing competition in every industry, the business world never sleeps and works 24/7. Every business has to cope with all different time zones across the world and have to catch their clients around the clock. Most of the business cannot leave their work and call their clients, so they prefer to outsource their telemarketing to professionals who can call their clients and offer them services which they are expected to get. Telemarketing- something beyond just the call centers Outbound...

Tuesday, January 28, 2014

Convert Your Content into Revenue

B2B content marketing is a very common thing used by most of the marketers. It is seen from a survey that only 9% people feel that their efforts are useful and the content is helpful to them. It can be said that the revenue generation is always influenced by the quality and type of content used. The B2B marketing industry is very effective, but if the content is not creating revenue, then one needs to fix it.  Content marketing is more like a jigsaw puzzle where everyone has their own role to play. When these pieces fit correctly, the...

Monday, January 20, 2014

What is B2B Lead Generation and Why It's Vital For Businesses?

Lead generation is a word used quite often in the world of business sales and marketing. It is one of the building blocks of any marketing campaign and it’s very important to take care of it if the campaign has to be successful, leading to the growth of the business and profit. A business needs to communicate and interact with other businesses and customers to make business transactions with them. This leads to expansion and growth of both parties...

Monday, January 6, 2014

How To Find A B2B Lead Generation Company?

In today’s digital technology world, businesses reach all corners of the world very fast. Therefore, there are more chances of getting success in shorter period. Hence, in order to handle all this success and increase in business, vendors are more inclined towards the techniques of the B2B Lead Generation Company. In present markets, it has been observed that companies are fully or moderately associated with the lead generation company counter....