B2B Lead Generation Services

Identify, Profile, Nurture and Convert Your Best Prospects

Performance-based Content Distribution

We use various multi-channel processes to get your digital asset seen by your target audience

Account Profiling

Identify your hot, warm and cold accounts

Appointment Setting

Accelerate revenue with strategic lead generation

Business Intelligence Services

Get to know your prospects

Inventive Sales and Marketing Initiatives

Inventive-SMi is the leading Business Leads, Lead Generation Solution and Lead Management provider Company with good hands on Lead Generation. Inventive-SMi provides complete range of B2B telemarketing services globally including inbound and outbound services.

We are a leading offshore services firm that has its headquarters in New Jersey, where our combination of onshore consulting with the offshore investment and a support center, which has a technologically futuristic approach, has driven our Business Process towards gaining excellence.
Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts

Monday, February 10, 2014

How to choose the Best B2B Lead Generation Company?

With more than hundreds of lead generation company in town the task of hiring a reliable company can be little tricky. If you are considering hiring a company that can offer excellent services to you as well as save your time and cost then here are some tips that can help you to achieve that:



  • You must be sure for which kind of lead generation company you need to work with. There are trade-offs carried between your time and cost and so must calculate for all such aspects in order to hire a reliable lead generation company.
  • It is also essential to conduct due diligence work before hiring anybody. You must check for the reputation of the company with the Business Bureau and consumer protection agencies. It is vital to ensure that you don’t hire a company that has been sued for some time or is not able to fulfill its client’s requirements to fullest.
  • Moreover, it is also crucial to make sure that the company’s offerings are matched with your requirements. There is a remarkable difference between B2C leads and B2B leads. So, check that the company you wish to hire is able to serve all solutions required by you. This is because only then it will be able to find solutions to all your problems related to the business.
  • Different companies offer distinct services. So, you must compare for services as well as prices offered by a few of the renowned companies. Some of the services might include, list of leads, lead qualification, outlining the lead profile, database of people who have inquired about your business, customer relationship development support, telemarketing programs, direct mail leads, up-selling, cross-selling and more. So, check for all services of a company.
  • In addition to this, you must also investigate for their selling philosophy. Investigate for selling techniques used by a company, do they qualify leads, what quantity of information they can deliver about each lead. Checking for all such aspects can help you in securing services of a highly celebrated company.
  • Lead generation companies make use of multiple methods in order to make their client win over its competitors. Aspects such as telemarketing, email spam and more must be considered and methods used by your preferred company must be checked in order to have a better understanding of its functional aspect.
  • It is vital that the lead generation company selected by you as well as your own business working scenario must have a connection. This is because only then the company will be able to deliver great success to your business and will help you to achieve desired goals for your business.
  • Are you looking for long-term results from the company? Do you want to generate quick results from the leads? If you truly want to avail such outcomes from the lead generation company then it is also essential to check for their track record with novel products launched by them.
  • Besides this, it is also essential that you have best communication with the lead generation company.
  • Lastly, you need to compare for prices of different companies. It is vital to make sure that you hire a company that offers quality services at affordable rates.

So, all these tips can be followed by you in order to make sure that you hire a reliable lead generation company with ease.


Inventive SMi has become one of the most significant lead generation companies in the market, assisting a large number of companies create more prospects or sales leads, enhance the business leads, and increase transformation rate throughout the sales process. If you need more prospects or sales lead, or need to make better use of business lead that you have, talk to our team and see how we can enhance your B2B lead generation effort. For more connect with us at FACEBOOK | TWITTER | LINKEDIN

Monday, February 3, 2014

The Growing Importance of B2B Telemarketing

Due to a high rate of outsourcing companies in the world and with the growing competition in every industry, the business world never sleeps and works 24/7. Every business has to cope with all different time zones across the world and have to catch their clients around the clock. Most of the business cannot leave their work and call their clients, so they prefer to outsource their telemarketing to professionals who can call their clients and offer them services which they are expected to get.
Telemarketing- something beyond just the call centers

Outbound telemarketing and inbound telemarketing calls are two of the basic services that are offered by the telemarketing company. Busy companies can select the kind of services they need to outsource and the telemarketing company can take care of the rest of the things and the client needs. People have misconcepts about the telemarketing companies as they are just calling centers. People think it as a downgraded industry in the last few years, but the truth is that it is the most challenging and creative industry, to work for. But they are more than that and offer some professional services. Their services have grown from telemarketing to customer support, market research, outbound calling and lead generations.


The companies who outsource above services to the telemarketing companies decide if they have to get into a long term contract or a small term telemarketing campaign for a small time. Telemarketing companies are growing importance day by day as they offer professional services to the clients; these companies work 24/7 and call any time zone where the clients are located. They are trained to work on the expected skill sets and use their expertise for the clients. Telemarketing companies-beneficial for all sectors

Telemarketing companies are beneficial for industries like banks, sales, marketing, IT, BPO’s and KPO’s. They are very important today as IT companies and banks cannot dedicate their time apart from their daily work to call their clients as the client base is very large. It is practically impossible to call each and every client daily, wherein the telemarketing employees are trained in such a way that they can call about 200 to 300 clients every day. 

The b2b telemarketing industry has proven their worth and they are a valuable industry today. As large businesses cannot have their call centers on site as they are very costlier so they have outsourced their call centers. Telemarketing companies specialize in particular services they need to offer. Now bigger businesses no longer have to worry about the hiring, retention, training of the staff for telemarketing. They just need to sign the contract with the vendor and everything else is managed by the telemarketing company. All these parameters make these telemarketing companies a win-win situation. They have a good future ahead as far as the larger businesses cannot have a separate staff for calling and thanks to the professional services the telemarketing company’s offer.

Inventive–SMi is a worldwide marketing solution provider that helps to achieve, excel and deliver the optimal sales and marketing initiative. They are keen observers’ and have multitudinous experts studying the market and follow close to 5000 companies globally. They are highly qualified in lead and demand generation. Inventive-SMi core strength is B2B technology vendors and lead generation ideas. Software companies can achieve and meet revenue and marketing targets with Inventive–SMi.

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