Content Marketing: Need for Every Business

With constant innovations and developments in technology, the business world is also gaining a great amount of boost. Switching to online medium has been a greatest transformation in the world of global economy. Internet has been a boon to each and every individual who is well connected and educated about the essence and benefits of virtual world. Internet has contributed greatly in growth and progress of organizations functioning in different segments.

Content marketing plays a vital role in online mediums of promotion. It is very important for organizations to develop right and effective content that can present an accurate image of companies in the eyes of target audience. B2B marketers and B2C marketers are in great need of a right content. Content marketing is very essential in B2B marketing. With global economy moving in a positive direction, organizations are taking the most of content marketing in promoting and advertising about their brands, products, services, etc… Content Marketing has evolved greatly with time. The outlook of target audience has taken a major shift in valuing the content of organizations on social media.

In traditional times, content and content marketing tactics were utilized for presentation and basic introduction purpose. But today, content has overtaken such a mindset of organizations and end users. In order to face high competition, new entrants or start ups, small, mid and large sized organizations need to inculcate high quality and effective content for marketing their products and services well. Content possess the power of winning attitudes and mindsets of people. Hence, let us learn about certain content marketing tactics that would aid in taking a shift.

1. Develop win-win strategy: A great content marketing plan can supersede one’s competitors and other players in market. Hence in order to face this cut throat competition, organizations need to create a winning strategy for content marketing. This can be done with the help of content syndication and distribution. By approaching professional content developers, vendors, agencies, consultants, publications, writers and thought leaders, companies can sync this with their strategy really well. Relying on just SEO friendly articles is just not sufficed.

2. Create and develop target audience: It is very essential to create content friendly stuff to well relate to one’s target audience. Organizations can utilize the power of content marketing via websites, social media platforms, emails, etc… Through these mediums, organizations need to only post content that would straight away hit on the target audience. LinkedIn, Twitter, etc… being reliable source acknowledges lakhs of visitors on daily basis.

3. Never miss upon competitor’s audiences: It is worth shelling some amount on mediums that could aid in generating long term revenue options for companies. Hence by choosing paid medium, companies can advertise well about their credits. This could lead in aiming competitors and other players’ target audience as well.

How can this be done?

Content marketing is a specialized domain that is operated by skilled, experienced and mature professionals. In order to ensure effectiveness of content marketing strategies and plans, organizations should choose to go for outdoor agencies, freelancers or in – house teams. 

Inventive-SMi content syndication network extends to a diverse audience of 7 million business owners and technology professionals. Content can attract more active buyers if it’s available in the right channels. In order to deliver high value leads, we manage every aspect of content syndication, including assets, distribution, landing pages and lead delivery. We generate more leads that fit your target profile because of our proven integrated processes.

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How to Generate Leads with Content Marketing

As an entrepreneur, lead generation is central to your organization. Having the capability to consistently create new opportunities directly correlates to your bottom line and your ability to effectively scale your organization. So how do you steadily build lead pipeline, both economically and in a way that understands B2B consumer behavior patterns? Let’s find out.

Over the last ten years, the information explosion, coupled with rapid technology advances, has created a fundamental shift in consumer purchasing behavior. These forces have permanently altered the marketing landscape and have made “old world” marketing tactics like cold calling, direct mail, television and radio ads obsolete. As society gets smarter, these tactics have become ineffective and fruitless. Consumers now have the ability to tune out marketing messages by using new technologies like Internet radio, Tivo, email spam filters, and do-not-call lists. This new environment creates challenges for marketers and business owners still utilizing these tactics.

However, with the changing business landscape comes a whole new set of opportunities for marketers. The typical B2B consumer researches solutions via search engines, engages on social media, and self-educates on products via industry blogs and websites. Essentially, the Internet has democratized information, allowing consumers to get access to what information they want, when they want it. Entrepreneurs that want to win in 2014 need to understand this foundation, deconstruct ineffective marketing tactics, and reallocate budget to marketing activities that align with this new paradigm.

Developing a content marketing strategy

For a business to succeed in lead generation, marketers need to approach their craft differently. Today, marketing is more about teaching and less about about promotion. The B2B buyer is looking for e-books, case studies, product details, fact sheets, reviews, pictures, and videos to learn about products or services. So as a marketer, you need to be developing these assets and then working to thoughtfully distribute these assets through the appropriate channels.

So let’s talk about developing an effective content strategy to help you garner visibility and engage leads.

Build a buyer persona

The first infrastructure component that needs to be developed is a buyer persona. A buyer persona is a detailed write-up on your ideal customer. The following information should be in your buyer persona: age, income level, company, education level, family, information consumption patterns, job title, concerns, values, etc. 

The buyer persona is the foundation from which you will build the rest of your content marketing. The more detailed information you have about your buyers’ values, concerns and goals, the more effective you will be at developing content for that particular buyer group.

Develop your content

Once you have developed a robust buyer persona, you’re ready to start building your content. The content that you develop can take a variety of forms, such as e-books, case studies, instructional videos, whitepapers, and Slideshare. However, the content should always focus on addressing the concerns, issues and values that are important to your buyer persona.

Map your content to the buying cycle

As you build out your library of content resources, it’s imperative that you map your content to the buying cycle. Marketing research has shown that leads generally break down into three categories:

Research: The lead knows there is a problem and is researching solutions (75% of leads)

Evaluation: The lead knows your category of product would meet the need and is evaluating vendors (20% of leads) Purchase: The lead is ready to buy (5% of leads)

As you begin to develop content, let these statistics influence the type and amount of content that you generate. Roughly 75% of your content should be top-of-the-funnel content like e-books, guides and industry white-papers. The next 20% should be assets like product webinars, customer case studies, and comparison documents. Finally, the last 5% should be items like free trials, audits, and consultations.

To successfully attract strangers and engage visitors, entrepreneurs must adapt to how consumers engage with their marketing strategies and tactics. It is imperative to reallocate marketing budget, staff time, and creative resources away from antiquated marketing tactics in favor of content marketing in all its forms. So start shifting your efforts toward developing valuable content for a specific buyer persona, map it to the buying cycle, and watch your lead generation grow.

Grow your business in 2014 with content marketing and other great marketing techniques with Inventive SMi. To know more connect with us on Facebook, Twitter and LinkedIn

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Convert Your Content into Revenue

B2B content marketing is a very common thing used by most of the marketers. It is seen from a survey that only 9% people feel that their efforts are useful and the content is helpful to them. It can be said that the revenue generation is always influenced by the quality and type of content used. The B2B marketing industry is very effective, but if the content is not creating revenue, then one needs to fix it. 

Content marketing is more like a jigsaw puzzle where everyone has their own role to play. When these pieces fit correctly, the content will have greater and higher revenues. The content developer has to write the content keeping in mind the audience targeted and then work on it.  Without having an idea about the audience, even if a large chunk of content is created it is a waste because the developer has not thought about the audience. 

Effective content marketing is necessary for the proper revenue generation. For that all the proper measures and distribution of the content has to be planned. Very effective content is required at the first stage. Organizations have gained a certain amount of excellence in the content development and have worked effectively to create a content driven sales and marketing strategy. These organizations have hired adequate resources to support the written content.

#contentmarketing - New Era of Viral Marketing http://t.co/8LJPZLzb2V pic.twitter.com/epEvfV9Kqk

— Inventive SMi (@B2BLeads_SMi) January 22, 2014

A proper marketing strategy has to be in place before understanding and analyzing the goals and the targeted audience. Effective guidance is available in abundance to understand how the effective content should be written, and how it should be marketed. 

Proper use of tools is very important and they should be in place for effective revenue generation like a website is needed, a marketing automation platform, a customer relationship management and an alignment with the sales around lead management to understand the responsibilities of every individual. 

Content distribution is very important to drive revenue and it has to be in the marketing plan. Distribute content via emails, social media, direct advertisements and print advertisements.

The website should have a landing page where the audience should be diverted to a landing page which is optimized around the offer. If they are diverted to the product gallery, there is a high chance of losing them. The more effective is the landing page, more are the chances of your earning. 

When the audience has read and explored the entire website, there has to be something that guides them what to do next. This is called as the call to action step. It can be a ‘Register here’ or cart or contact us or something effective. The more confusing the call to action step is, the more chances of losing the audience.

If your content is the best in quality, education and have gone through all the best practices of the offers, then you are more likely to get qualified leads and with tons of buyers. Some contacts who do not qualify are offered some more great content which is the more fine and high in quality. This process is often followed by the purchase.

So, be keen about whatever you put on your site and get ready to turn your content to earn more.  For more news or blogs Like us on Facebook or Follow us on Twitter

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The Benefits of Content Marketing

With internet becoming a part of people's life, online business marketing has become more important.  It is here that the SEO and online marketing comes to light. The major thing among online business is the content marketing, which helps in the promotion of a business online. 

What is Content Marketing?

Content marketing means including high quality, relevant content which can be a blog, article or video and marketing them through various networking sites like Google+, Facebook, Twitter, LinkedIn and more. Content marketing gives your business an opportunity to design, develop and distribute content in different styles, forms and ways which can benefit the business. It not only gives unlimited opportunities but it is also a cost effective method to promote your brand.  There are many organizations which offer excellent content marketing services as per their clients’ requirements. 

Content Marketing | inventive-smi.com

Using these content marketing services any business can enhance their brand value as well as promote their product or service by sharing good quality content on the web. Maintaining a content marketing strategy can help businesses to grow and succeed in the business online. 

There are many benefits of content marketing, the major benefits of content marketing are as follows, 

• Attracting more traffic to the website: This can be seen as a major benefit of content marketing as it can attract more traffic to the website.  Through various articles and blogs you can pass on the information about your business expertise and experience. Another concept here is that to educate the reader through answering to common problems and issues. Here you are expected to put a call to action and thus attract the attention of the reader. Moreover a person who visits the website would be would be a genuine and qualified lead.
• Building authority: Contents that are designed with good content marketing strategy will help in building authority, instilling trust and creating a better brand awareness among the customers. This occurs when an article or blog that catches popularity in the social networking sites and thus attracting more and more people to the website. The more people like the content and links to it, and the SEO value will increase and it will get more authority on the web.
• Creating a better brand awareness: Grabbing the attention of readers through high quality attractive contents are the key to for creating a better brand awareness. This is done through providing relevant and useful information that can educate the reader. The contents published will be considered as the image of your business; hence it becomes very crucial to include contents that can hold the attention of the reader.  So creative contents that can capture the mind of the reader is very important. Some of the common tactics used in content marketing is the effective inclusion of cartoons, videos, pictures and graphics and more.

Most of the business seeks the assistance of various content marketing companies which can provide effective and creative content for the promotion of their brands online. As they understand that well planned and developed contents can increase traffic to their websites as well as generate more leads. 

Inventive-SMi help businesses define their content strategy, create a content marketing plan and tell their story through the most relevant content channels that will connect with their audience. Every business is a brand and has an interesting story to tell. Our goal is to help you tell a consistent story that leaves an indelible mark on people while meeting goals and delivering results. For more information CLICK HERE

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