B2B Lead Generation Services

Identify, Profile, Nurture and Convert Your Best Prospects

Performance-based Content Distribution

We use various multi-channel processes to get your digital asset seen by your target audience

Account Profiling

Identify your hot, warm and cold accounts

Appointment Setting

Accelerate revenue with strategic lead generation

Business Intelligence Services

Get to know your prospects

Inventive Sales and Marketing Initiatives

Inventive-SMi is the leading Business Leads, Lead Generation Solution and Lead Management provider Company with good hands on Lead Generation. Inventive-SMi provides complete range of B2B telemarketing services globally including inbound and outbound services.

We are a leading offshore services firm that has its headquarters in New Jersey, where our combination of onshore consulting with the offshore investment and a support center, which has a technologically futuristic approach, has driven our Business Process towards gaining excellence.
Showing posts with label business telemarketing. Show all posts
Showing posts with label business telemarketing. Show all posts

Monday, February 3, 2014

The Growing Importance of B2B Telemarketing

Due to a high rate of outsourcing companies in the world and with the growing competition in every industry, the business world never sleeps and works 24/7. Every business has to cope with all different time zones across the world and have to catch their clients around the clock. Most of the business cannot leave their work and call their clients, so they prefer to outsource their telemarketing to professionals who can call their clients and offer them services which they are expected to get.
Telemarketing- something beyond just the call centers

Outbound telemarketing and inbound telemarketing calls are two of the basic services that are offered by the telemarketing company. Busy companies can select the kind of services they need to outsource and the telemarketing company can take care of the rest of the things and the client needs. People have misconcepts about the telemarketing companies as they are just calling centers. People think it as a downgraded industry in the last few years, but the truth is that it is the most challenging and creative industry, to work for. But they are more than that and offer some professional services. Their services have grown from telemarketing to customer support, market research, outbound calling and lead generations.


The companies who outsource above services to the telemarketing companies decide if they have to get into a long term contract or a small term telemarketing campaign for a small time. Telemarketing companies are growing importance day by day as they offer professional services to the clients; these companies work 24/7 and call any time zone where the clients are located. They are trained to work on the expected skill sets and use their expertise for the clients. Telemarketing companies-beneficial for all sectors

Telemarketing companies are beneficial for industries like banks, sales, marketing, IT, BPO’s and KPO’s. They are very important today as IT companies and banks cannot dedicate their time apart from their daily work to call their clients as the client base is very large. It is practically impossible to call each and every client daily, wherein the telemarketing employees are trained in such a way that they can call about 200 to 300 clients every day. 

The b2b telemarketing industry has proven their worth and they are a valuable industry today. As large businesses cannot have their call centers on site as they are very costlier so they have outsourced their call centers. Telemarketing companies specialize in particular services they need to offer. Now bigger businesses no longer have to worry about the hiring, retention, training of the staff for telemarketing. They just need to sign the contract with the vendor and everything else is managed by the telemarketing company. All these parameters make these telemarketing companies a win-win situation. They have a good future ahead as far as the larger businesses cannot have a separate staff for calling and thanks to the professional services the telemarketing company’s offer.

Inventive–SMi is a worldwide marketing solution provider that helps to achieve, excel and deliver the optimal sales and marketing initiative. They are keen observers’ and have multitudinous experts studying the market and follow close to 5000 companies globally. They are highly qualified in lead and demand generation. Inventive-SMi core strength is B2B technology vendors and lead generation ideas. Software companies can achieve and meet revenue and marketing targets with Inventive–SMi.

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Monday, January 6, 2014

How To Find A B2B Lead Generation Company?

In today’s digital technology world, businesses reach all corners of the world very fast. Therefore, there are more chances of getting success in shorter period. Hence, in order to handle all this success and increase in business, vendors are more inclined towards the techniques of the B2B Lead Generation Company.

In present markets, it has been observed that companies are fully or moderately associated with the lead generation company counter. There is tremendous demand of the B2B Lead Generation Company. This has resulted in remarkable rising of lead generation industry. There is increase in quantity but not everyone delivers the same quality. All the lead generation performance is not giving the same desired results. Today even the definition and demand of B2B leads is changing.



The role of B2B Lead Generation is to gather contact information and provide better prospects with better chances to increase business. But, however, in this modern times, the role has entirely mutated. Today, B2B Lead Generation business not only states the contact information of a customer,but it also depends on whether the prospect wishes to be contacted. Therefore, there is lots that has changed, and an efficient B2B Lead Generation Company can only provide this kind of service.

Today B2B Lead Generation companies have to upgrade them and bifurcate in different directions as per the requirement, which could be webinar conference, visiting the client, download white papers, etc. Social media plays important role in getting good business prospects. But in today’s advanced times, it is just not enough.

Today Lead Generation Agency needs to have their own strong database of good business clients. They need to be proficient and with a good amount of knowledge about the concerned markets. Just creating impressions in social media is not enough. Today B2B leads should be well-equipped with telemarketing, marketing automation, appointment settings, and so on and so forth to get robust clientele.

You must know why B2B Lead Generation agency is necessary today, this will automatically help you to get a genuine Company to boost your business leads. These telemarketing specialists work day and night to generate competent leads. These competent leads are the potential customer base who are eager to join or use the services which they have been offered through email, phone, SMS, or by any other means. These B2B lead organizations are experts in setting appointments with the two businesses after understanding the needs of both the businesses. They are good at their job and they will show the results in no time. These kind of organizations are well-planned and well-equipped with the resources and consist of strong database of information regarding potential clients.

When the B2B leads understand that the potential customer is showing interest in the business, they will immediately set an appointment with the sales team of both the businesses, which will help to meet personally and talk about the expected gains in the future venture.

These are some of the results which are expected from the qualified B2B Lead Generation Company. They do save the organization’s valuable time and energy, which can be invested in other productive projects. It can be considered as an advantage to the organizations who are in search of new ventures.

Monday, December 23, 2013

The Rise of B2B Telemarketing

Telemarketing, in simple words is the process of using a telephone and calling prospective customers. Telemarketing techniques, if used effectively can be a very strong business tool for expansion. Telemarketing is not so popular among a section of masses because such people do not like disturbing them when they are doing something important. In the same concern, the United States developed a “National Do Not Call Registry” which consists of a number of people who do not like to be called. 




B2B telemarketing is one of the business development techniques used to sell a product effectively. Some companies provide such services to target their prospective business clients. B2B telemarketing not only helps a particular company in increasing their sales but also helps them in getting a lead. A different department which handles the sales lead is also seen in many companies which only work to generate sales lead generation. Telemarketing techniques can be improved using a few techniques like Effective Communication, Planning and Preparation, avoiding unnecessary conversation and offering Quality product.



This B2B telemarketing began long back with making cold calls to people individually and asking people if they are interested in any particular product. This technique was successful and so it was decided that the B2B telemarketing services can be used to bring and develop business. Hand in hand, sales lead generation and business development started.  When individuals used to call people, there was a certain research work done in order to make that call a success.  Even today, the calls are done in the same fashion. The research work of the company you are targeting is done before calling. Not only the numbers but the lead generation executive should also have information on the decision makers of the company. 


Today companies are hiring B2B telemarketing companies to generate business, to stay in the competition and gain the edge over the rest of the competitors in the market. Lead generations help to increase the sales and reduce the overall cost per sale. Getting Quality leads from the prospective businesses are possible by using skill sets. To ask the right questions, speaking with the right people, taking appointments from them generate interest in them and offer them your product.  These companies target different industries and offer their expertise to generate leads. 

Nowadays different outsourcing companies like Knowledge Process Outsourcing, Legal Process Outsourcing and IT companies hire these telemarketing companies. These companies have expert features and offer Technical support, Customer Service, Transcription, Direct Response Services and Transaction Processing. These companies work in diverse sectors like Airline, Banking, Travel, Healthcare, Real Estate and IT. They offer specialization in services like:-


  • Lead Generation
  • Appointment setting
  • Email follow up
  • Follow up on calls
  • Sales Outsourcing

Definitely the rise of B2B telemarketing has given a new direction to the business world. However, it is necessary to keep in mind that there are many inexperienced companies in the market that claim to provide the best services. Before you hire any provider, make sure that the provider has B2B experienced agents working for them and they understand the pattern and goal of a telemarketing campaign. They should be expert at making cold calls and generating leads. Experienced agents and a good support system together, can make any company achieve bull’s-eye. For more information visit us on www.inventive-smi.com