B2B lead
management is a strategy in which marketing team handles, nurtures and gives
leads to sales persons. Sounds easy, right?
Many companies
do not follow any standard for proper management of leads, thus making it
difficult to weed out potential customers from those who are only poking
around. Most of the times, sales team gets false leads, thereby results in
wastage of time and loss of revenue. Following a well-planned approach
facilitates...
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