The Rise of B2B Telemarketing

Telemarketing, in simple words is the process of using a telephone and calling prospective customers. Telemarketing techniques, if used effectively can be a very strong business tool for expansion. Telemarketing is not so popular among a section of masses because such people do not like disturbing them when they are doing something important. In the same concern, the United States developed a “National Do Not Call Registry” which consists of a number of people who do not like to be called. 

B2B telemarketing is one of the business development techniques used to sell a product effectively. Some companies provide such services to target their prospective business clients. B2B telemarketing not only helps a particular company in increasing their sales but also helps them in getting a lead. A different department which handles the sales lead is also seen in many companies which only work to generate sales lead generation. Telemarketing techniques can be improved using a few techniques like Effective Communication, Planning and Preparation, avoiding unnecessary conversation and offering Quality product.

This B2B telemarketing began long back with making cold calls to people individually and asking people if they are interested in any particular product. This technique was successful and so it was decided that the B2B telemarketing services can be used to bring and develop business. Hand in hand, sales lead generation and business development started.  When individuals used to call people, there was a certain research work done in order to make that call a success.  Even today, the calls are done in the same fashion. The research work of the company you are targeting is done before calling. Not only the numbers but the lead generation executive should also have information on the decision makers of the company. 

Today companies are hiring B2B telemarketing companies to generate business, to stay in the competition and gain the edge over the rest of the competitors in the market. Lead generations help to increase the sales and reduce the overall cost per sale. Getting Quality leads from the prospective businesses are possible by using skill sets. To ask the right questions, speaking with the right people, taking appointments from them generate interest in them and offer them your product.  These companies target different industries and offer their expertise to generate leads. 

Expand your audience Think more #traffic and a lot more viewers. http://t.co/TiFGLt8dTB pic.twitter.com/oWtb3DuPy0
— Inventive SMi (@B2BLeads_SMi) December 16, 2013

Nowadays different outsourcing companies like Knowledge Process Outsourcing, Legal Process Outsourcing and IT companies hire these telemarketing companies. These companies have expert features and offer Technical support, Customer Service, Transcription, Direct Response Services and Transaction Processing. These companies work in diverse sectors like Airline, Banking, Travel, Healthcare, Real Estate and IT. They offer specialization in services like:-

• Lead Generation
• Appointment setting
• Email follow up
• Follow up on calls
• Sales Outsourcing

Definitely the rise of B2B telemarketing has given a new direction to the business world. However, it is necessary to keep in mind that there are many inexperienced companies in the market that claim to provide the best services. Before you hire any provider, make sure that the provider has B2B experienced agents working for them and they understand the pattern and goal of a telemarketing campaign. They should be expert at making cold calls and generating leads. Experienced agents and a good support system together, can make any company achieve bull’s-eye. For more information visit us on www.inventive-smi.com 

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How Can Telemarketing Services Gives Stability to B2B Lead Generation?

Business to business or B2B is an organization that provides services and products to use for other businesses. A B2B telemarketing company has to attract a specific kind of audiences. It is much more difficult than business to customer marketing (B2C), as there are strict budgets and time limits.

Telemarketing lead generation allows the company to know the businesses and which are the best prospects for the company. B2B telemarketing Leads helps to stabilize the B2B lead generation if you manage the team well. B2B lead generation is not constant but constantly changing and upgrading type of marketing strategy.

Whether it is #content #marketing or content creation, we are all set to serve you. http://t.co/oRLyJsQe0K pic.twitter.com/e1t25WmiUz
— Inventive SMi (@B2BLeads_SMi) December 2, 2013

There are many ways to get known in the market, that is, through digital and social media, but still telemarketing services are a crucial part of B2B lead generation success. There is an increase in telemarketing sales leads for about 45%, and it has given a boost to the business. Therefore effective Telemarketing management is required to increase the sales and stability to B2B lead generation. This kind of management and skills takes many years of experience, but is not impossible to achieve. Your perseverance and willingness will help you to achieve this with the help of the following pointers given below:

• Outbound telemarketing makes a good business decision. It is more cost effective and this will help your salesperson to meet more qualified people around and increase your business sales by selling your product or service.
• Rigorous Sales training is very important to polish the skills of your sales person and increase capability of marketing effort.
• It you are telemarketing inbound then you must have telemarketing manager or supervisor to supervise the work.
• Telemarketing and sales are work of art. It is a managing people with your skills. It requires good and professional manpower. The company must select people who have good experience in sales to increase your business.
• The main role of B2B Telemarketing Company is to nurture lead generation. Depending on the type of audience and business telemarketing strategy is influenced. It has been observed that depending on an amount of appointments set, you can measure the success of telemarketing in B2B business.
• Recruitment is an essential part in company’s progress. Therefore, you must be sure about the people you are recruiting.
• There is no one formula for telemarketing. You need to upgrade yourself and change depending on the demand of the time. There will be times when you need to come up with new telemarketing strategies. In such case you must have a small group of a salesperson, who will confirm the great marketing strategy and give positive results.
• You must not confuse with the sales and marketing department  not mix them up. They have a different working profile and draw a good line between them, to avoid any losses. Mixing these two departments can end up loss in business leads which you generate.

Therefore, successful telemarketing leads can give stability to B2B generation by efficient management skills, increase in popular approach of marketing, etc.

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SMO Services Integral Part of Search Engine Optimization, Explain?

Creating a presence online has become very crucial for the growth and success of any business today. The social media has made a great impact on the life of people that it has become the need of the hour. What is Social Media Optimization? Optimization of a website through various social media and social media networking sites are known as SMO (Social Media Optimization).

SMO is similar to SEO, which is creating awareness about a product or service thereby generating traffic to the website. The various social media outlets include social news, RSS news feeds, bookmarking sites and social networking sites like Twitter, Facebook, Google+ and various blogging sites etc. Today, social media optimization or SMO services are considered as an important part of any online marketing and reputation building. Moreover the importance of SMO services are not restricted to brand building or digital marketing but it is a part of smart business management that includes the participation of social media as well.

Why SMO?
Social Media Optimization focuses more on creating awareness about a brand on the internet through various social media channels. The ultimate goal is to generate more traffic to the website through brand awareness. In the digital world of today it is important to understand the social signals which can be attained through search engine rankings. Creating brand awareness and promotion of the product or services are the main aim of SMO services.

The importance of SMO lies in the fact that SMO is about optimizing the source code, content and structure of the website. This means the popularity on the website depends on the fact that how easy is it to share the webpage.  Social media optimization is quite similar to search engine optimization to a great extent. When we compare SMO with SEO, they both are different activities that happen to share some common benefits and methodologies that go hand in hand. 

Search engines use the data and recommendations that are received through various social networking sites which means each time a webpage is shared or liked by people it is counted as a valuable mention or vote. These valuable votes or mentions are used by various search engines to rank the websites in the result page. Social media optimization targets the relevant networks that are needed to optimise your business. This can be done through optimizing the source code, adding share buttons for different social networking sites with some good content and one can promote discussions. This can increase the rankings in the search engines. 

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The Benefits of Content Marketing

With internet becoming a part of people's life, online business marketing has become more important.  It is here that the SEO and online marketing comes to light. The major thing among online business is the content marketing, which helps in the promotion of a business online. 

What is Content Marketing?

Content marketing means including high quality, relevant content which can be a blog, article or video and marketing them through various networking sites like Google+, Facebook, Twitter, LinkedIn and more. Content marketing gives your business an opportunity to design, develop and distribute content in different styles, forms and ways which can benefit the business. It not only gives unlimited opportunities but it is also a cost effective method to promote your brand.  There are many organizations which offer excellent content marketing services as per their clients’ requirements. 

Content Marketing | inventive-smi.com

Using these content marketing services any business can enhance their brand value as well as promote their product or service by sharing good quality content on the web. Maintaining a content marketing strategy can help businesses to grow and succeed in the business online. 

There are many benefits of content marketing, the major benefits of content marketing are as follows, 

• Attracting more traffic to the website: This can be seen as a major benefit of content marketing as it can attract more traffic to the website.  Through various articles and blogs you can pass on the information about your business expertise and experience. Another concept here is that to educate the reader through answering to common problems and issues. Here you are expected to put a call to action and thus attract the attention of the reader. Moreover a person who visits the website would be would be a genuine and qualified lead.
• Building authority: Contents that are designed with good content marketing strategy will help in building authority, instilling trust and creating a better brand awareness among the customers. This occurs when an article or blog that catches popularity in the social networking sites and thus attracting more and more people to the website. The more people like the content and links to it, and the SEO value will increase and it will get more authority on the web.
• Creating a better brand awareness: Grabbing the attention of readers through high quality attractive contents are the key to for creating a better brand awareness. This is done through providing relevant and useful information that can educate the reader. The contents published will be considered as the image of your business; hence it becomes very crucial to include contents that can hold the attention of the reader.  So creative contents that can capture the mind of the reader is very important. Some of the common tactics used in content marketing is the effective inclusion of cartoons, videos, pictures and graphics and more.

Most of the business seeks the assistance of various content marketing companies which can provide effective and creative content for the promotion of their brands online. As they understand that well planned and developed contents can increase traffic to their websites as well as generate more leads. 

Inventive-SMi help businesses define their content strategy, create a content marketing plan and tell their story through the most relevant content channels that will connect with their audience. Every business is a brand and has an interesting story to tell. Our goal is to help you tell a consistent story that leaves an indelible mark on people while meeting goals and delivering results. For more information CLICK HERE

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Role of B2B Appointment Setting in Lead Generation

The era of door to door marketing is over and done with. The most happening marketing strategy is marketing by B2B appointment setting. This mode of B2B appointment setting is called outbound modus operandi or outbound marketing strategy. This technique of appointment setting ensures that the prospective client will be a serious business and revenue generator.

B2B Appointment Setting is the second stage of marketing .The first is lead generation; many companies outsource the lead generation service. There are many lead generation service providers in the market. These companies have a comprehensive database of all companies. Lead Generation services matches the requirements with a company and weed out undesirable business prospects. This ensures high turnover that convert sales leads to actual sales.

What is business lead generation? 

Every organization sells something, either a product or a service, growth signifies the success of a company. To achieve this every company has a stratagem in place. The first stratagem of every company is business lead generation; this forms a vital portion of the company. The sales team generates the leads but, nowadays most companies outsource this process to ensure the conversion of a prospective sale to an actual sale.

Lead generation service is followed by meeting with the member of the company. Appointment setting services take care of this step. They fix up a face to face meeting with the client and ensure that the client is aware of the offerings and services provided by company looking for a sale. Going along with an appointment setting services enables a better hit rate in terms of a sale.

Instant marketing solutions that provide instant sales is what all companies dream to achieve. B2B appointment setting companies  promises to deliver on this. Any B2B Appointment Setting Company follows the model of direct marketing that is selling directly to the public instead of retailers. This is done through Tv ads, internet, cold calling or tele marketing and mobile advertising.

Why B2B appointment setting company?

With many companies selling similar products and services, the business pools gets really congested. Waiting for business to come to you is an absolute waste of time and revenue and also losing a business account to your competitor is very probable. Aggressive sales have become a livelihood for companies. Appointment setting companies help to overcome obstacles like passive leads, they push constantly to get the desired result and refuse to take no for an answer. All this is a time consuming endeavor and require resources. Hence, it is wise to outsource this process.

Why inventive-SMi?

Organizations cannot afford to waste revenue for mediocre appointment setting companies. They aim to hire the best in the market and look at a qualified service provider with competitive rates to outsource this service. Inventive-SMi assures to deliver and excel on both accounts. They have a number of experts dedicated for lead and demand generation and have worked with various technology enterprises that spans across areas like North America, Europe, India, Middle East.

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A Guide to Content Syndication Services

While presenting content through blogs and websites is a great way to market and promote products and services, content syndication can give a boost to the same. It helps to improve the credit-ability, prestige and standard of a company at minimum investment. The best thing about content syndication is that even prominent publishers can be approached easily which can open new portals for bulk traffic.

By placing your content into the hands of syndication services providers you allow them to showcase your work to a wide market without any kind of investment. These services providers will gauge your content according to the market and will make suitable tweaks to it so as to better the audience reception.  Thus, without having you to work on the promotion and presentation, the distribution partners will work for you, and that also without having you to invest at all.

Here are the 4 main benefits of content syndication services-

1) Boost Traffic and SERPs

When you let another website (or in this case, the syndication services provider) redistribute your content then you automatically get a back link. And if you have been into online marketing for a while then you must know how important back-links are in boosting the traffic. Also, the same will certainly improve your SERP rankings. Thus, syndication services are in arguably one of the best methods for website promotion.

2) Make Additional Revenue

When your content is posted on ad-enabled widgets then you generate extra revenue from the traffic visiting your page through that widget. There are many such platforms like Mochila which allows your content to be purchased by a client and thus lets you have additional income apart from the primary one. Even though you only get a part of the total price, since the remaining part is taken by the distributer, you still can make considerable amount of money if you sell enough.

3) Brand Awareness

In any business brand awareness plays a key role. There are many brands which have made it to the peaks of their domains. These include Xerox and Google which created such an impact in the market only to be included in Oxford dictionaries as nouns and verbs. Such is the power of brand awareness. And depending on the popularity, the syndication services can highly help you in this sphere.

4) Cost Effective Solution

Using syndication services barely costs a penny. Far from it, you actually get to make money instead. Plus, you don’t have to toil or work like crazy to put your content into syndication system, the partner companies take care of all the things- from making summaries to presenting content to public. All you have to do is hand over your content to them and lay back and enjoy the benefits.

In a nut-shell, leaning towards content syndication services as a part of marketing campaign can certainly contribute to the overall traffic generation in so many ways. It is cheap, but quite effective at the same time.
Inventive Infotech SMi content syndication network extends to a diverse audience of 7 million business owners and technology professionals. Content can attract more active buyers if it’s available in the right channels. In order to deliver high value leads, we manage every aspect of content syndication, including assets, distribution, landing pages and lead delivery. We generate more leads that fit your target profile because of our proven integrated processes.

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Creating Great Content for Your Lead Nurturing Program

Lead Nurturing is all about building relationships with prospects, even those who are not yet ready to buy. Studies have shown that businesses with well established, successful lead nurturing programs generate 50% more sales ready leads at 33% lower cost and nurtured leads that eventually close a sale, make purchases 47% larger than other leads.

You need to create content that captivates their interest, answers their questions, educates them, takes away their fears and builds their confidence. If you are a B2B marketer developing a lead nurturing program for the first time, this could be a daunting task. Well, take a deep breath. Help is on the way. We've put together an easy 5 step program that will help you develop valuable content to effectively nurture your leads.

Step 1: Get to know your prospects

To be able to create relevant content for your prospects, you need to understand them. Use online forms, behavioral tracking tools, analytics and inference tools, surveys etc, to help collect information about your prospects such as:

• Demographics
• How influential they are in the buying decision/level of seniority?
• What is driving them to explore your product?
• What will they want to know before they buy from you?
• Do they have any concerns or pain points?
• Typical buying cycle
• Preferred mode of communication
• Interests
• Goals

Collect and update information about your prospects throughout the lead nurturing process as their needs or situation could change.

Step 2: Develop buyer personas

Based on the information you collect about your prospects, you will see certain patterns emerge that allow you to segment them into persona groups. Simply put, buyer personas are groups of customers with similar personalities, motivators, pain points, wants, goals and habits. Once you develop personas, validate them and then draft a detailed narrative for each persona which you should update on a regular basis. Every time you get a new lead, segment your prospects to match the buyer personas.

Step 3: Define buying stages and content needs

You next need to define the buying stages a prospect passes through. This will help you customize your content to meet the varied information needs they have at each stage. Though the buying stages can vary from business to business there are traditionally three broad stages:

Awareness: Prospect becomes aware of your business and products.

Content formats needed:  Website content & educational landing pages, corporate blog,  infographics , booth material such as brochures and banners for industry events and trade fairs, advertising copy, social media – tweets, posts and updates.

Interest: Prospect has identified a business need. He identifies possible solutions. Though he is aware of your product, he is not sure if yours can best meet his need.

Content formats needed: Whitepapers/ checklists/ best practices, email copy for nurture campaigns, newsletters, webinars, datasheets

Evaluation and Selection: Prospect evaluates possible solutions and selects the one that best meets his needs.

Step 4: Define nurture paths and map content

Content mapping entails planning what content is most appropriate for a lead given their persona and the buying stages they are at or the path they are on. Develop a content workflow map that outlines in detail what content will be delivered to each buyer persona at every buying stage.

Depending on your prospect’s response to the first call to action, map out all the different possible scenarios that could then happen. For example: Your prospect visits your website and responds to a call to action to download a free book. How will you follow up? What content are you next going to send and when? On the other hand what if the prospect does not download the eBook? What content can you send him that will possibly get her back on the nurture path you have defined as the fastest or most profitable? Similarly for every onward action that your prospect does or does not take have a corresponding set of actions that you will take.

Step 5: Develop a content plan

You are now ready to create the content you have outlined in your content map. Develop a content plan that outlines:

• How ideas will be developed?
• Who is responsible for content creation and compilation, editing and distribution?
• How will results be measured and by whom?

Also create a content calendar with clear timelines. Have a content manager who coordinates and is accountable for all lead nurturing content needs.

Have a hard time with lead nurturing? Write to us at info@inventive-smi.com or follow us on 

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